Smokeless tobacco is a SAFER alternative to cigarette and cigar smoking (not safe, but safer). Snuff helps smokers quit smoking by switching the quitter from cigarettes and cigars to smokeless snuff.

Smokeless tobacco is far safer and it still delivers the nicotine you crave. Snuff carries only a fraction of the oral cancer risk of smoking, and none of the lung cancer risk. It's a safer alternative, and a useful stepping stone to quitting tobacco altogether.

All forms of tobacco use are not associated with health risks of the same type or magnitude. For example, risks from cigarette smoking result in the loss of an average of 8 years of life for smokers. In contrast, lifelong smokeless tobacco users lose 0.04 year on average.