All across the world, 20 and 30-somethings are discovering the fun and pleasure of tobacco in its original form of nasal snuff. As non smokers get shirtier about passive smoking, it's becoming more acceptable to have a pinch of snuff after dinner than to light up.

Snuff sales are growing as more and more young smokers start taking to snuff. And our new smoker's blend, S'nuff is taking off.

But the anti-smoking lobby isn't the only factor. It's a euro-phenomenon. Young continentals are very keen snuff takers.

But maybe the real reason for snuff gaining popularity is the fun. As one young fan put it on our recent trip to Dublin, "It really livens up the night when you take snuff with people who have never seen it before."